Announcing Our Series B

Replica raises $41 million to deepen data-driven decision-making about the built environment

  1. Produce measurable, high quality data outputs that don’t compromise privacy
  2. Put transportation in the larger urban context — because cities are too complex to be reduced simply to “mobility data”
  3. Deliver a product that is useful and accessible for anyone that works in the built environment

1. Measurable, high quality data outputs that don’t compromise privacy.

Prior to Replica, anyone seeking better insight about the built environment was forced into what we believe is a false trade-off: one could either find data that protected privacy OR one could find data that actually provided meaningful insight.

  • It allows us to use a large composite of diverse input data, which prevents our outputs from over-assuming the inherent bias of any one data set. This is a significant challenge for vendors who solely rely on location-based services data.
  • It allows us to provide disaggregate outputs — for each trip in our simulations, our customer can see granular details about the theoretical “trip taker” and the “trip” itself. Replica is the only data provider that delivers this granular level of insight without compromising privacy.
  • It allows us to represent behavior continuously in time and space — just like the real world. Being able to understand the nuances of time is critical — just ask anyone who’s witnessed the stark differences between weekday rush hour traffic vs. an early outing on a Saturday morning.

2. Recognizing that cities are more complex than just mobility.

Too often, the work that’s done in cities focuses on one narrow question at a time. Sometimes that’s because of the way government is structured, or a lack of data, or because looking at secondary or tertiary effects was just too complex. Data providers often reinforce this view, offering a narrow focus like “big data for mobility.”

3. A product that is useful and accessible for anyone that works in the built environment.

Building simulations that are privacy-friendly, high fidelity, and trusted already raises the bar for our industry — but we also want to ensure that the information can be accessed by a variety of users. We’ve spent a considerable amount of time learning alongside our customers to ensure that Replica is highly useful for data practitioners and policymakers alike. What inspires our various users? How do they need to receive and present their insights? How do insights translate into real-world implementations? By examining questions like these, we’ve designed a product and data interface, along with systems integrations, that help customers work more effectively. Our aim is to empower those working in the built environment to do their very best work.

What’s Next for Cities?

We are early in a long, mission-driven journey and we’ve got a lot left to do. Here’s what’s highest priority for our customers, and at the top of our list.

Join our Team

Finally, and importantly, we’re always looking for skilled, mission-driven, empathetic, customer-minded leaders to join our team. If you do your best work in a culture that’s diverse, ambitious, humble — and you are motivated to positively impact the world — reach out; we would love to speak with you.

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Replica is a data platform for the built environment. Our mission is to make complex and rapidly-changing cities easier to understand.

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Replica

Replica is a data platform for the built environment. Our mission is to make complex and rapidly-changing cities easier to understand.