Announcing Our Series B

Replica raises $41 million to deepen data-driven decision-making about the built environment

  1. Produce measurable, high quality data outputs that don’t compromise privacy
  2. Put transportation in the larger urban context — because cities are too complex to be reduced simply to “mobility data”
  3. Deliver a product that is useful and accessible for anyone that works in the built environment

1. Measurable, high quality data outputs that don’t compromise privacy.

  • It allows us to use a large composite of diverse input data, which prevents our outputs from over-assuming the inherent bias of any one data set. This is a significant challenge for vendors who solely rely on location-based services data.
  • It allows us to provide disaggregate outputs — for each trip in our simulations, our customer can see granular details about the theoretical “trip taker” and the “trip” itself. Replica is the only data provider that delivers this granular level of insight without compromising privacy.
  • It allows us to represent behavior continuously in time and space — just like the real world. Being able to understand the nuances of time is critical — just ask anyone who’s witnessed the stark differences between weekday rush hour traffic vs. an early outing on a Saturday morning.

2. Recognizing that cities are more complex than just mobility.

3. A product that is useful and accessible for anyone that works in the built environment.

What’s Next for Cities?

Join our Team

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Replica

Replica is a data platform for the built environment. Our mission is to make complex and rapidly-changing cities easier to understand.