Photo: James Hartono

Uncovering the Real Demographics in your City

Replica cuts through cloudy data to reveal local transit in tourist-heavy Anaheim, CA

It’s relatively easy to obtain demographic information about the residents of a given Census geography. The Census Bureau produces detailed tabular information about residents’ racial and ethnic characteristics, and about economic attributes like household income and commute travel mode. It’s much tougher, however, to obtain the same information about the people who work in, or visit, those same geographies.

Replica is a data platform for the built environment. Our mission is to make complex and rapidly-changing cities easier to understand.